Revenue Is The Byproduct Of Quality — How To Incept The Idea Into Your Organisation?

It was a special morning. I felt like I was the Tony Stark in a Marvel movie.

I had bought myself the first set of Philips Hue smart lights. When I woke up the following morning, I rolled over to the side of my bed and wished my voice assistant good morning.

“Good morning, Antti,” she replied immediately.

The next thing felt like magic. Siri turned on the lights in the house switched on the coffee brewer. I got to wake up to a fresh scent of coffee after snoozing.

I fell in love with the awesomeness! I was the Iron Man, and this was my Jarvis!

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Sadly, my Iron Man mornings were not to last. When the alarm went off on the third morning, I woke up, rolled over, and wished my assistant good morning once more.

This time it was dead silent. I shouted my morning wishes louder.


On the third try, I got a reply,” It appears some of your devices are not responding.”

“ No shoot, Sherlock” I thought to myself. I stormed out of the bed, slammed on the coffee brewer, and ran around the house, turning on the lights.

Furious, I found myself sitting at the kitchen table with the phone in my hands. I was typing like crazy — A one-star review on the Philips Hue smart lights for starters. I wanted redemption for the adversities that I faced this morning!

As I got hold of the first cup of coffee, I got hold of my soul too. Rationality returned together with the software testing professional inside me.

In 2020, there are already way over 4.5 billion people connected to the Internet. 59% of the global population!

People walk around literally with the Internet at their fingertips.

And the implications it has on the future of your product development are profound!

The truth of your software product or service is exposed.

No amount of marketing, advertising money can cover up the pain of a bad product. Even a small glitch like mine can spark a torrent of terrible reviews.

Don’t believe me?

Go on Google and search for reviews on any product or service, and you’ll know what I mean. Even on seemingly insignificant things, the truth gets exposed, and it happens in a blink of an eye.

No amount of marketing or advertising money can cover up the pain of a bad product, so what’s there to do from a business perspective?

If you plan on building a long term success in the software business, there’s one thing to do. You must deliver on what you promise and do it consistently.

Building increasing revenue and ultimately profits with a software of any kind is a byproduct of consistently delivering on your promises.

Revenue is a byproduct of quality.

Testing aims to protect the business by hunting the reasons why one-star reviews might come in a downpour. And at the same time, testing contributes to creating a product so extraordinary that it might even generate a rain of praise on you.

As the next software update hit my Philips Hue lights the next day, everything started working smoothly again. And have done so ever since.

At the time of writing this, I took some time to redeem myself too. I rewrote my old review. It truly is a 5-star experience today!

So if you ever ask me why software testing is so essential, the answer is simple.

Because everybody’s happier when software works, and revenue is the byproduct of it.

The tool

During my 15 years running a software testing business, I’ve noticed that this text’s simple ideas are evident to anybody. Yet, countless organizations struggle to warrant their investments to quality and testing.

The problem is that the organization lacks champions who would take quality and start changing the organizational culture. If you are a professional who might step up as the champion of testing, here is a simple script to follow.

  1. Identify the 3–5 most important stakeholders that have a say in decisions about quality.
  2. Set up a meeting with each one at a time and share a lesson like this. Incept this one-liner or a one of your own: Revenue is the byproduct of quality.
  3. After the first meeting, make sure that you drop that one-liner in conversations with these people at least seven times during the upcoming weeks.

Once done, repeat the process. But choose a different example or story that might bring the point home. While you do this, two things happen at the same time.

The idea starts to sink into your organization through repetition, AND You begin to learn how to influence the people around you when you consciously do this.

Later, I wouldn’t be surprised that someone in your organization comes up with this idea or something similar on their own, and then the change begins!

And remember. Software testing is improving things through other people!

P.S. I know from experience that it’s easy to say it but a different thing to do it. For that reason, I wrote a book called The Storytools of Testing.

It’s a practical toolkit for you if you want to become more for your team and finally have your voice heard as the true professional that you are! You can find the book on Amazon. But wait for it:

Until the end of the month, there is a -50% discount on the e-book by using this link: — Seriously, get yours. I promise it’s going to be worth it!

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Today the world doesn’t need your fear or your worry. Now, more than ever, it needs the best version of you!

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