Think about uber and airbnb and all other disruptors of our time. They all started out by building better options and then pointing out the benefits.

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Of course to succeed, their timing had to be great. And they had a bit of luck as well and they did a shitload of work without certainty of success.

As it so happens, not one of them put their focus on taking down the status quo first. The disruption of the marketplace was a byproduct of their focus of creating something awesome.

As a professional, where do you put your focus first?

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