The Navigator Principle

”Busted” I thought to myself just an hour ago.

I found myself googling for yet another book on how to grow your sales, how to market more efficiently and how to craft a perfect pitch.

It’s the same trap that gets me on a regular basis. It’s very human to spend effort in trying to find the next tip or trick or hack that would change the game.

But what most — me included — easily forget is what I call the Navigator Principle.