The Navigator Principle

”Busted” I thought to myself just an hour ago.

I found myself googling for yet another book on how to grow your sales, how to market more efficiently and how to craft a perfect pitch.

It’s the same trap that gets me on a regular basis. It’s very human to spend effort in trying to find the next tip or trick or hack that would change the game.

But what most — me included — easily forget is what I call the Navigator Principle.

Let me explain.

Have you ever used a GPS to navigate?

Now, when a navigator plots a route for you it will need two things to get to it. First of all it will need to find your position as accurately as possible. But the position alone is not enough. The navigator will need a specific destination too.

The more specific the starting point and the destination, the better the chance is to get a great plan for the journey too!

Yet, when I observe people obsessively googling for their fast fixes, I notice that most have not bothered to really pause and describe their starting point and destination.

So when you bust yourself the next time doing the same, take a pause and ask yourself. How could I use the navigator principle here?

1. Your coordinates: Describe…