Imagine it’s late and your working on the computer. Footsteps at the front door catch your attention.
That piece of information is the content. Now, for most of us, the brain starts to work on the context of it.
Who could it be? Am I expecting someone? Should I be afraid? Who has the key? Should I be alone or is there someone with me? Did I leave the TV on?
Even a brief glimpse of information(content) kicks the brain into constructing a story(context) around it.
If I was a novellist arousing your imagination, that mechanism would be extremely beneficial for me. In storytelling, the most impactful words are the ones we leave out.
But how is it for a professional in other fields of expertise? Should a doctor let the imagination of the patient run free? Should a software tester let the imagination of the product owner run free?
I think, that for a professional, content without context is mostly dangerous.
I wouldn’t want the imagination of my clients, colleagues and superiors run free regarding the work that I’ve done. That is why I frame my results by telling the origin story of it first.
”This is how the results came to be. And here is what I found”